Browsing Faculty of Business and Economics by Subject "Future Purchase Intention"
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The Importance of Involvement: Examining The Impact of Somethinc’s Instagram Page on Future Purchase Intention
(Universitas Islam Indonesia, 2022-04-22)This study aims to examine the effect Brand Familiarity, Involvement on Brand’s Social Media, Attitude Towards Brand’s Social Media, and Future Purchase Intention towards Somethinc’s Instagram Page. This research uses ...