Browsing Faculty of Business and Economics by Subject "Brand Credibility"
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THE EFFECT OF BRAND AND RELIGIOUS ORIENTATION TO CUSTOMER LOYALTY OF MCDONALD YOGYAKARTA
(Universitas Islam Indonesia, 2018-07-27)Credibility of brand is one of the important factors in determining customer loyalty. With credibility of brand, a brand can encourage consumers to trust the brand, especially in Indonesia, where religious value plays a ...