Browsing Faculty of Business and Economics by Author "Winarno, Daffa Winan"
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Application Of The Utaut Method To Customer Purchase Intention Toward Online Food Delivery Services: Case Study Of Gofood
Winarno, Daffa Winan (Universitas Islam Indonesia, 2024)This study investigates the factors influencing customer purchase intentions in the context of online food delivery services, specifically focusing on the popular platform GoFood. The UTAUT model integrates four essential ...