Browsing Faculty of Business and Economics by Author "Ramadhan, Emeraldo"
Now showing items 1-1 of 1
-
Pengaruh Persepsi Kualitas, Citra Merek dan Kepercayaan Merek Terhadap Loyalitas Merek McDonalds
Ramadhan, Emeraldo (Universitas Islam Indonesia, 2017-03-16)Empirical research is intended to identify and explain the influence of perceived quality, brand image and brand trust McDonald's brand loyalty. The population in this study are all consumers who ever ate at McDonald's. ...