Browsing Faculty of Business and Economics by Author "Muchsin Muthohar, Drs., M.B.A."
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ANALISIS PERILAKU KONSUMEN SETELAH MENGALAMI DISONANSI KOGNITIF YANG DI SEBABKAN OLEH PRAKTIK SLACK FILLING DAN TAMPILAN KEMASAN YANG MENIPU (Studi Pada Konsumen Produk FMCG di Yogyakarta)
Majid, Lukman Abdullah Al (Universitas Islam Indonesia, 2023-04-06)This study aims to determine how consumer expectations of products and consumer attitudes towards firms affect Post purchase cognitive dissonance, where Post purchase cognitive dissonance mediates expectations and attitudes ...