Browsing Faculty of Business and Economics by Author "MAHARATNA SHIFA NURIZKA, 14311030"
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FEMALE ONLINE SHOPPERS EXAMINING THE MEDIATING ROLES OF E-SATISFACTION AND E-TRUST ON E-LOYALTY DEVELOPMENT
MAHARATNA SHIFA NURIZKA, 14311030 (Universitas Islam Indonesia, 2019-05-20)The competition of e-tail or e-commerce increases the number of female customer to shop in online stores. Thus, understanding how female customers’ e-loyalty is formed and fostered in this type of online store becomes ...