Browsing Faculty of Business and Economics by Author "MAHARANI, NOFITRI ANTIKA"
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RELATIONSHIP BETWEEN PACKAGE REDESIGN AND PURCHASE INTENTION ON BENEFIT BROW PRODUCT
MAHARANI, NOFITRI ANTIKA (Universitas Islam Indonesia, 2023-04-06)In cosmetics, several makeup companies rely on packaging and advertising to draw in buyers. Unless a consumer has previously used a product, the packaging will be a significant part of their decision to purchase a product. ...