Browsing Faculty of Business and Economics by Author "Khoirunnisaa, Ulfah Windria"
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The Importance of Involvement: Examining The Impact of Somethinc’s Instagram Page on Future Purchase Intention
Khoirunnisaa, Ulfah Windria (Universitas Islam Indonesia, 2022-04-22)This study aims to examine the effect Brand Familiarity, Involvement on Brand’s Social Media, Attitude Towards Brand’s Social Media, and Future Purchase Intention towards Somethinc’s Instagram Page. This research uses ...