Browsing Faculty of Business and Economics by Author "Khibran, Mohammad"
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Investigation Toward The Consumer Purchasing Intention Of Halal Beef From Traditional Market (Consumer Behavior Study toward the Consumption of Yogyakarta’s Consumer in Purchasing Halal Beef in Yogyakarta Traditional Market by Using the Theory of Planned Behavior)
Khibran, Mohammad (UII Yogyakarta, 2016-03-08)The aim of this study was to investigate the consumer behavior toward purchasing intention of halal beef in Yogyakarta traditional Market, by using the Theory of Planned Behavior (TPB) that consisted of attitude behavior, ...