Browsing Faculty of Business and Economics by Author "FAJAR RIZKIANSYAH"
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Intention To Purchase Muslim Women’s Luxury Brandsin Indonesia
FAJAR RIZKIANSYAH (Universitas Islam Indonesia, 2022-06-09)This study aims to understand factors affecting purchase intention, especially in the context of Muslim women luxury brands in Indonesia. The sample of this study was collected using purposive sampling technique, with ...