Browsing Faculty of Business and Economics by Author "ERDIYANA, LABIKA YUYUN"
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Peran Influencer Digital Pada Niat Beli Konsumen: Studi Pada Influencer Merek Fashion Muslim
ERDIYANA, LABIKA YUYUN (Universitas Islam Indonesia, 2023-04-03)This study examines the effectiveness of digital influencers in marketing brands through their social media, especially Instagram. This study examines the influence variables felt by followers of digital influencers on ...