Browsing Faculty of Business and Economics by Author "Doni Rachmawan"
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The Analysis of Brand Equity to Customer Loyalty of Computer Microchip Processor
Doni Rachmawan (Universitas Islam Indonesia, 2007)It has been commonly accepted that computer needs are no longer subsidiary needs for people in Yogyakarta. The enthusiasm and high response to dynamic of computer trend made computer to be categorized as primary needs ...