Browsing Faculty of Business and Economics by Author "Dian Ratnasari"
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Analisis Faktor-Faktor yang Mempengaruhi Perilaku Konsumen dalam Pembelian Produk PT. Aseli Dagadu Djokdja
Dian Ratnasari (Universitas Islam Indonesia, 2006)This study discussed about the effect ofmarketing mix on consumer behaviour in PT. Aseli Dagadu Djokdja. It aimed to analyze (I) the extent to which marketing mix's factors including price, product quality, service, ...