Browsing Faculty of Business and Economics by Author "Argatha Wijaya"
Now showing items 1-1 of 1
-
The Analysis of Competitive Strategy of PT. Indo Jaya Motor to Face the Japanese and Non Japanese Motorcycle Brand
Argatha Wijaya (Universitas Islam Indonesia, 2006)The competition of Suzuki brand motorcycle selling condition in Jogjakarta territory is very competitive. This is because there are two official main dealers ofSuzuki motorcycle that is PT. Indo Jaya Motor and PT. ...