Browsing Faculty of Business and Economics by Author "Anjar Priyono, S.E., M.si., Ph.D."
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Pengaruh E-service Quality (Transaction Related Service and Pre-purchase Service), Terhadap Pengalaman Navigasi Konsumen, Perilaku Konsumen kepada Website, dan Niat Pembelian Sebelum Transaksi dilakukan Melalui Pendekatan Formatif
Mohamad Aria (Universitas Islam Indonesia, 2017-05-18)This study attempts to analyze the impact of level of service online in the context where the transaction has not been made yet consumers are already willing to buy it, through a formative approach. In this discussion, ...