Browsing Faculty of Business and Economics by Author "Anas Hidayat,. Drs, M.B.A., Ph.D."
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THE FACTORS THAT AFFECT CUSTOMER LOYALTY IN SHOPEE ONLINE SHOP
Ariadanti Nurisa Wardhani, 14311386 (Universitas Islam Indonesia, 2018-10-29)This research aims to examine the factors that influence customer loyalty, value of customer perception and customer satisfaction in Shopee Application user in Indonesia. There are three hypotheses tested in this research, ... -
Influence of E-wom Toward Brand Awareness and Brand Preferences (Study on Social Media Followers of Cinepolis Indonesia)
HANIF AZHAR (UNIVERSITAS ISLAM INDONESIA, 2021-04-22)Meningkatnya penggunaan media sosial di Indonesia mengindikasikan bahwa perilaku konsumen mulai berubah dari konvensional ke teknologi digital yaitu media sosial. Media sosial kini telah digunakan sebagai alat pemasaran. ...