Browsing Faculty of Business and Economics by Author "Amalia Sari Wulan"

Now showing items 1-1 of 1

    • The Influence Of Brand Equity To The Customers' Purchase Decision 

      Amalia Sari Wulan (Universitas Islam Indonesia, 2005)
      Brand equity is significantly important for a company's existences.In a study of 96 respondents measured the strength of simPATl pre-paid card that has equity on its brand.sim.PATI pre-paid card is a brand name from ...