Browsing Faculty of Business and Economics by Author "Alma Nuriski, 13311455"
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The Influence of Website Characteristics on Online Impulse Buying Toward Fashion Product
Alma Nuriski, 13311455 (Universitas Islam Indonesia, 2017-06-07)One of the issues that become concern in marketing department is online impulse buying. This research aimed at examining the empirical mode of website characteristics that influence customers‘ cognitive and affective ...