Browsing Faculty of Business and Economics by Author "Alfi Zakiya, S.Kom., S.Pd.,"
Now showing items 1-2 of 2
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ANTECEDENTS AND CONSEQUENCES OF PERCEIVED COOLNESS IN TOURISM INDUSTRY (EMPIRICAL STUDY IN PT. TAMAN WISATA CANDI)
MUHAMMAD HUSNUL FIKRI RIDHANI, 15311270 (Universitas Islam Indonesia, 2019-10-02)In a recent years the effect of globalization have made tourism sector one of the largest growing sector in the world. An important strategy to attract tourism visit destination is undestanding tourist perspective and ... -
E-WOM SOURCE CREDIBILITY, RISK PERCEPTIONS, ARGUMENT QUALITY INFORMATION USEFULNESS AND INFORMATION ADOPTION ON THE USE OF ONLINE TRAVEL AGENT SERVICES IN INDONESIA
HILMY AMMAR RAFI, 15311464 (Universitas Islam Indonesia, 2019-10-02)The digitalization has been changing the way of conducting business nowadays, including the tourism industry. Technology has given a birth to a new platform called as Online Travel Agent and shifted the traditional method ...