Browsing Faculty of Business and Economics by Author "Al Hafiyya, Nida"
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PENGARUH HEDONIC VALUE DAN UTILITARIAN VALUE TERHADAP MINAT BELI DENGAN SIKAP KONSUMEN SEBAGAI MEDIASI (Studi Pada Konsumen Coffee Shop Purwokerto)
Al Hafiyya, Nida (Universitas Islam Indonesia, 2023-11-20)This study aims to examine the influence of hedonic values and utilitarian values on consumer attitudes and purchase intentions. This study also examines the effect of consumer attitudes on purchase intention. This study ...