Browsing Undergraduate Thesis by Subject "Perceived Quality"
Now showing items 1-5 of 5
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Analisis Faktor-Faktor Yang MempengaruhiBrand Equity Pada Perbankan Swasta
(Universitas Islam Indonesia, 2018-10-17)Tujuan dari penelitian ini adalah untuk menguji faktor-faktor yang mempengaruhibrand equity pada perbankan swasta. Data penelitian ini dikumpulkan dari 200 mahasiswa Universitas Islam Indonesia, dianalisis menggunakan ... -
THE EFFECT OF BRAND AND RELIGIOUS ORIENTATION TO CUSTOMER LOYALTY OF MCDONALD YOGYAKARTA
(Universitas Islam Indonesia, 2018-07-27)Credibility of brand is one of the important factors in determining customer loyalty. With credibility of brand, a brand can encourage consumers to trust the brand, especially in Indonesia, where religious value plays a ... -
Pengaruh Elemen Ekuitas Merek Larissa Aesthetic Center Terhadap Niat Beli Konsumen di Yogyakarta
(Universitas Islam Indonesia, 2017-02-20)The strict rivalry of the beauty business it possibly causes brand switching amongs the customers. The rivalry to fight over the customer not only the attribute of the product which is easy to immitated by the competitor ... -
RELATIONSHIP BETWEEN PACKAGE REDESIGN AND PURCHASE INTENTION ON BENEFIT BROW PRODUCT
(Universitas Islam Indonesia, 2023-04-06)In cosmetics, several makeup companies rely on packaging and advertising to draw in buyers. Unless a consumer has previously used a product, the packaging will be a significant part of their decision to purchase a product. ... -
The Role Of Corporate Social Responsibility (Csr), Perceived Quality, And Corporate Reputation On Positive Word-Of-Mouth (Pwom) With Trust As Moderating Variable (A Study Case of Alfamart and Indomart in dI Yogyakarta)
(UII, 2016)Corporate social responsibility dan kualitas yang dirasakan dari bisnis mempengaruhi reputasi perusahaan, yang dapat membuat hasil yang positif atau negatif terhadap bagaimana cara pelanggan membicarakan tentang perusahaan ...