Browsing Thesis by Subject "brand association"
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Pengaruh Brand Awareness, Brand Association, Perceived Quality Dan Brand Loyalty Terhadap Purchase Intention
(Universitas Islam Indonesia, 2021-10-25)Penelitian ini bertujuan untuk menganalisis pengaruh brand awareness, brand association, perceived quality, dan brand loyalty terhadap purchase intention dan dengan pendekatan theory of planned behaviour (TPB). Responden ...