Browsing by Author "Asmai Ishak, Drs., M.Bus., Ph.D."
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The Effects of Vsn Attributes, Flow, Trust, and Ewom in Influencing Vsn Users’ Purchase Intention
Altriza Rusydina, 13311406; (Universitas Islam Indonesia, 2017-06-02)The purpose of this research are to analyze the differences in the average return (actual return and abnormal return), the average trading volume activity and the average security return variability LQ45 index were listed ... -
FEMALE ONLINE SHOPPERS EXAMINING THE MEDIATING ROLES OF E-SATISFACTION AND E-TRUST ON E-LOYALTY DEVELOPMENT
MAHARATNA SHIFA NURIZKA, 14311030 (Universitas Islam Indonesia, 2019-05-20)The competition of e-tail or e-commerce increases the number of female customer to shop in online stores. Thus, understanding how female customers’ e-loyalty is formed and fostered in this type of online store becomes ... -
Pengaruh Citra Harga, Citra Merek Dan Persepsi Risiko Terhadap Citra Toko Dan Niat Beli Konsumen Pada Produk Private Label Di Indomaret Yogyakarta
Lailiyah, Tyas Khoirul (Universitas Islam Indonesia, 2023-04-04)Perkembangan globalisasi membuat para pelaku bisnis retail harus menghadapi persaingan untuk mendapatkan posisi dibenak konsumen. Maka dari itu, para pelaku bisnis harus mampu mewujudkan keinginan dan kebutuhan konsumen ...