Browsing by Author "Anas Hidayat Drs. M.B.A., Ph.D."
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‘The Effect of Online Customization Towards E-Loyalty of Millennials E- Commerce Users in Yogyakarta’
Salam, Ilham Firdaus (Universitas Islam Indonesia, 2023-04-06)This study aims to investigate the effect of online customization on e-loyalty in apparel online shops. The data used in this study are primary data obtained from respondents' answers through online questionnaires ...