Browsing by Author "Anas Hidayat, Drs, M.B.A., Ph.D.,"
Now showing items 1-2 of 2
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THE INFLUENCE OF PERCEIVED USEFULNESS AND PERCEIVED EASE OF USE OF ONLINE CONSUMER REVIEWS ON TRUST AND PURCHASE INTENTION AMONG STUDENTS
PRIMANDA, REFI (Universitas Islam Indonesia, 2023-04-06)The influence of online consumer reviews (OCRs) on purchase intention has recently gained considerable attention, in both academic and business communities. Consumers freely and easily express their opinions and ... -
The Phenomenon of Brand Love in Indonesian Market- A Qualitative Investigation
FAJAR PRABOWO, 14311432 (Universitas Islam Indonesia, 2019-08)Kemunculan Brand love di seluruh dunia mendapat sorotan dari setiap perusahaan untuk dijadikan sebagai salah satu strategi untuk memimpin di pasar merek. Semakin banyak merek yang dibuat dengan sempurna, semakin banyak ...