THE EFFECT OF THE IMPLEMENTATION OF CORPORATE SOCIAL RESPONSIBILITY (CSR) ON COMPANY IMAGE (Study Case in State Owned Companies in Indonesia Using CSR Disclosure Index from 2015-2020)
Abstract
The purpose of this research is to find out and analyze the effect of Corporate Social
Responsibility (CSR) to the company image using disclosure index. This research
method uses quantitative methods and multiple regression analysis by testing
classical assumptions before getting the best research model. The variables in this
study are Corporate Social Responsibility (CSR) and Product Quality as independent
variables and Company Image as dependent variable. The data in this research are
secondary data obtained from Annual Report and Sustainability Report from the State
Owned Companies.
The result of this research indicate that Corporate Social Responsibility (CSR) and
Product Quality have significant effect on Company Image. Partially both of
variables have a significant impact on Company Image.
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