| dc.description.abstract | Ecological Civilization (EC) is a concept that forms the basis for ecological and
environmental development by the Chinese Government. In the 14th Five Year
Plan, its promotion became one of China's main focus to gain trust and
acknowledgement of Indonesians to become a green global leader. In this thesis,
China's approach is analyzed using Mark Leonard's theory of public diplomacy.
There are three dimensions for analysis: news management, strategic
communication, and relationship building. The findings of this research indicate
that China's approach is imbalanced. In its news management, China is assessed
as being quite passive, slow, and ineffective in responding to negative
environmental issues. Conversely, its strategic communication is carried out
strongly and massively, proactively branding itself through the EC concept, the
Green Silk Road, and the slogan "Building a Community with a Shared Future."
Similarly, relationship-building efforts are conducted on a large scale, successfully
engaging all levels of actors, from the government to the youth, through various
platforms such as joint research, forums, and conservation projects. This
imbalanced approach potentially undermines public diplomacy outcomes. It turns
out that Indonesian people react negatively on news management events and
positively on proactive events. | en_US |
