Browsing Students & Alumnae by Subject "Heat Map"
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Analysis of Preference Criteria of Pocari Sweat Advertisement With Eye-Tracking Approach
(Universitas Islam Indonesia, 2020)Pocari Sweat does advertising in many media such as television, billboard, and social media. One of social media that Pocari Sweat uses is Instagram. The photo of advertisement in 2019 is used human as model but most ...