Browsing Industrial Engineering by Subject "Promotion"
Now showing items 1-4 of 4
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AN ANALYSIS OF COMMUNICATION TOOLS TOWARDS BRAND TRUST ON GREEN MARKETING ASPECT (CASE STUDY: STARBUCKS)
(Universitas Islam Indonesia, 2018-10)As the awareness of environmental problems is increasing, consumers prefer environmentally friendly products or services to reduce negative environmental effects. In order to respond to these environmental demands, ... -
THE EFFECT OF CUSTOMER ENGAGEMENT TOWARD BRAND TRUST IN GREEN MARKETING STARBUCK COFFEE YOGYAKARTA
(Universitas Islam Indonesia, 2018-12-31)Green marketing is a marketing concept that emphasizes the factors and impacts that will be given to the environment. Green marketing can be divided into green marketing strategies and green marketing mix. There are 4 ... -
THE EFFECT OF ECO-LABEL TOWARD BRAND TRUST IN GREEN MARKETING SCOPE USING STRUCTURAL EQUATION MODELING (CASE STUDY: STARBUCKS)
(Universitas Islam Indonesia, 2018-12-31)Marketing is an important thing that must be done by every company. Green marketing divided into green marketing strategies and green marketing mix. There are 4 types of green marketing mix which are product, price, place ... -
INFORMATION CREDIBILITY TOWARDS BRAND TRUST IN GREEN MARKETING USING STRUCTURAL EQUATION MODELLING (A CASE STUDY IN STARBUCKS)
(Universitas Islam Indonesia, 2018-12-31)Marketing is the process of planning and executing the conception pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual (customer) and organizational objectives. ...