Browsing Industrial Engineering by Subject "Information-credibility"
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INFORMATION CREDIBILITY TOWARDS BRAND TRUST IN GREEN MARKETING USING STRUCTURAL EQUATION MODELLING (A CASE STUDY IN STARBUCKS)
(Universitas Islam Indonesia, 2018-12-31)Marketing is the process of planning and executing the conception pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual (customer) and organizational objectives. ...