Browsing Industrial Engineering by Subject "Customer-Engagement"
Now showing items 1-1 of 1
-
THE EFFECT OF CUSTOMER ENGAGEMENT TOWARD BRAND TRUST IN GREEN MARKETING STARBUCK COFFEE YOGYAKARTA
(Universitas Islam Indonesia, 2018-12-31)Green marketing is a marketing concept that emphasizes the factors and impacts that will be given to the environment. Green marketing can be divided into green marketing strategies and green marketing mix. There are 4 ...