Browsing Industrial Engineering by Subject "Brand-trust"
Now showing items 1-2 of 2
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AN ANALYSIS OF COMMUNICATION TOOLS TOWARDS BRAND TRUST ON GREEN MARKETING ASPECT (CASE STUDY: STARBUCKS)
(Universitas Islam Indonesia, 2018-10)As the awareness of environmental problems is increasing, consumers prefer environmentally friendly products or services to reduce negative environmental effects. In order to respond to these environmental demands, ... -
INFORMATION CREDIBILITY TOWARDS BRAND TRUST IN GREEN MARKETING USING STRUCTURAL EQUATION MODELLING (A CASE STUDY IN STARBUCKS)
(Universitas Islam Indonesia, 2018-12-31)Marketing is the process of planning and executing the conception pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual (customer) and organizational objectives. ...