Browsing Industrial Engineering by Author "Nadya Putri Utamie Oktrizma, 14522336"
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THE EFFECT OF CUSTOMER ENGAGEMENT TOWARD BRAND TRUST IN GREEN MARKETING STARBUCK COFFEE YOGYAKARTA
Nadya Putri Utamie Oktrizma, 14522336 (Universitas Islam Indonesia, 2018-12-31)Green marketing is a marketing concept that emphasizes the factors and impacts that will be given to the environment. Green marketing can be divided into green marketing strategies and green marketing mix. There are 4 ...