Browsing Psychology by Subject "advertisement"
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Pengalaman Pembelian, Informasi dari Orang Lain, dan Iklan sebagai Prediktor Pembentuk Kepuasan Konsumen Kentucky Fried Chicken (KFC)
(Universitas Islam Indonesia, 2011)This study aimed to explore how much the purchasing experience, information from others, and advertisement can affect consumer satisfaction of Kentucky Fried Chicken (KFC). The hypothesis of this study is purchasing ...