Browsing Master of Statistics by Subject "Predictive Segmentation"
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An Eiv-based Predictive Segmentation Framework for Retail CRM Optimization: Machine Learning Benchmarking and Causal Field Experimentation For Email Conversion Uplift
(Universitas Islam Indonesia, 2025)Identifying customers who are most likely to convert following marketing communication remains a central challenge in retail customer relationship management (CRM), particularly in omnichannel environments characterized ...