The Role of Islamic Media in Promoting Zakat: A Comparative Study of Audience Perception in India and Indonesia

Abstract

Zakat, one of the five pillars of Islam, mandates charitable giving for community welfare. Islamic media plays a crucial role in promoting Zakat awareness and encouraging its practice. This study examines audience perceptions of Islamic media’s effectiveness in promoting Zakat in India and Indonesia. Through surveys of 100 respondents in each country, representing Malerkotla, Yogyakarta, Jakarta, and Surabaya, the research explores how Islamic media influences Zakat knowledge, attitudes, and behaviors. Findings from this comparative analysis will contribute to understanding the impact of Islamic media on Zakat promotion and provide insights for enhancing its effectiveness.