| dc.description.abstract | This research is based on the argument that women who wear syar’i hijab on Instagram
are a part of the spectacle society. By using Guy Debord’s spectacle perspective, this research
aims at enriching and closing the gaps existing within studies on hijab women in Indonesia,
which is captured with numerous faces. Hijab is a display of piety, lifestyle, and also a symbol
of independence for middle and upper-class women who try to embrace modernity without
losing their piety. By using netnographic strategy, this research finds that the images of the hijab
women on Instagram reflect a form of the commodity representation that supports capitalist
society. It can be traced from the symbols emphasized by the syar’i hijab women that they
display on Instagram, in the form of middle and upper-class capitalist products, for instance,
iPhone, Starbucks Coffee, bags, and the latest cars. It creates paradoxical signs between modesty
in religion and capitalist luxury consumption. | en_US |
