Design of Riverside Communal Hub Space Accommodation for Micro, Small, and Medium Enterprises in Pontianak Waterfront Area

Abstract

Micro, Small, and Medium Enterprises in Pontianak experienced several problems in aspects of product display, creativity, and marketing models. Beside the significant increase in the number of Micro, Small and Medium Enterprises, a representative exhibition space is needed to display the products being sold, said H. Sutarmidji, Governor of West Borneo. On the other hand, especially in the context of location in Pontianak Waterfront area, there are many Micro, Small, and Medium Enterprises that does not get a proper space to display their products, let alone a legitimate space for themselves to do business. In this Final Architectural Design Studio, this design brief propose a design to develop a riverside communal reservation area for Micro, Small, and Medium Enterprises, which are suitable for the context and appropriate according to the government, and more importantly, to the community of Pontianak Waterfront area. The final design is expected to provide a space that becomes a place for the local community to carry out activities, especially for the Micro, Small, and Medium Enterprises, so that they are able to display and selling products well and creatively. Furthermore, the architecture aspects displayed is in the from of local wisdom and culture elements and applying the principles of local water culture in such manner to avoid the foreignness in the eyes of the local community. Pontianak is known as a water friendly city, supported by its location, which occupies the Kapuas River area, the longest river in Indonesia. Therefore, it would be appropriate to design an architecture that applies the principles of water culture that is familiar to its citizens.