Peran Sikap dan Nilai Islam Yang dirasakan dalam Memediasi Pengaruh Religiusitas Islam Terhadap Niat Berkunjung Kembali: Studi Pengunjung Wisata Religi di Jawa
Abstract
Although many studies have adopted the SOR model, none of the models from
previous studies have explored the issue of religious tourism return visit
intentions associated with the stimulation of Islamic religiosity. Attitudes
towards religious tourism objects as a mediation of Islamic religiosity on
behavioral intentions that are included as organisms in the SOR theory that
have not been used in previous studies. The purpose of this study was to examine
the direct or mediating effect of the variables of Islamic religiosity, attitudes
towards objects, attitudes towards visits, perceived Islamic values on return visit
intentions in the context of religious tourism. Data were collected from 350
visitors to the Walisongo tomb and mosque in Java and analyzed using the
Structural Equation Model (SEM). The results of the study show that the
suggested model shows a good predictor of the intention to revisit religious
tourism, only Islamic religiosity was found to have a negative influence on the
intention to revisit. The perceived islamic value is confirmed not to be an
influence on attitudes towards visiting. Our study makes several contributions to
practice and theory by providing useful insights and services on revisit
intentions on religious tourism.
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- Doctor of Economics [62]