| dc.description.abstract | This study explores the application of Fuzzy Servqual and TRIZ methods to address service
quality issues at PT Fusi Teknika Indonesia. Drawing from previous research findings,
particularly those employing similar methodologies, this study aims to identify the root
causes of service quality problems and propose innovative solutions. The utilization of Fuzzy
Servqual enables the analysis of the perception-expectation gap among customers, while
TRIZ provides a structured framework for problem-solving and innovation. By referencing
past studies, which successfully utilized Fuzzy Servqual and TRIZ to improve service quality
in various contexts, this research seeks to adapt and apply similar approaches to the specific
challenges faced by PT Fusi Teknika Indonesia. The findings and recommendations from
previous studies, such as the identification of service quality attributes needing improvement
and the formulation of innovative solutions, serve as valuable guidance for this research.
Through this study, it is anticipated that PT Fusi Teknika Indonesia can enhance its service
quality and customer satisfaction by addressing identified gaps and implementing innovative
improvements. | en_US |
