An Analysis of MoFA Indonesia’s (Ministry of Foreign Affairs of Indonesia) Digital Diplomacy Via Twitter during COVID in 2020-2021
Abstract
The dissemination of information is becoming easier and easier due to
technological developments and this affects international relations,
especially how diplomacy is provided. The presence of social media
provides a new place to carry out public diplomacy and this is one of the
reasons for the creation of digital diplomacy. Many countries, including
Indonesia, utilize social media platforms, such as Twitter, to carry out
diplomacy. When COVID struck throughout the entire world and caused
many countries to go into lockdown, it became the right time for many
countries to improve their digital diplomacy, including Indonesia. Thus,
this research sought to analyze the effectiveness of the Indonesian
Ministry of Foreign Affairs in using the social media platform Twitter to
carry out digital diplomacy. Research has proved that the Indonesian
Ministry of Foreign Affairs has made efforts to provide information on
topics needed by the audience, but has not interacted maximally with
existing audiences and has not put in the maximum effort to expand its
digital diplomacy presence.
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