Strategi Visual Rancangan Arsitektur terhadap Pengambilan Keputusan Investasi (Studi Kasus: Rumah Sakit Al-Ikhlas Pemalang)

Abstract

Communication in practice architects has a function in presenting an architectural idea. The delivery of architectural ideas can be done in various ways. In a planning project, communication is used in the pro- cess of identifying the client's wants. In the masterplan development project and DED RSI. Al-Ikhlas Pem- alang, has a number of related issues from masterplan planning that is not based on Terms of Reference and uncertain cost budgets. The form of the client's wishes is con-veyed to the consultant gradually. The existence of such changes is possible because the client has not had a clear purpose. Thus, the existence of such problems resulted in master-plan planning which can’t be done in a manner according to the stages procedure of the health ministry. Therefore responding to it, it takes a problem solving related visual com- munication presentation method, so with the architect's role in helping and convince clients related to busi- ness decisions. In the planning stage, business decisions always affect the direction and purpose of the client in choosing the design. In this paper will discuss how the visual effects of architectural design that can be affected in a business decision making.