| dc.description.abstract | Consumptive behavior is the behavior of buying goods excessively not considering
rationally but to fulfill desires and emotions. Factors that can influence consumptive
behavior are joining in with other people and always wanting to have things that are
trending or caused by the Fear of Missing Out (FoMO) phenomenon. This study aims to
determine the relationship between consumptive behavior and Fear of Missing Out
(FoMO) in Yogyakarta Private University students who use online shops. This research
is a correlational quantitative research. The premise of this research is that there will be
a positive correlation between consumptive behavior and Fear of Missing Out (FoMO).
Participants in this study totaled 205 people with an age range of 18-24 years, 57 men
and 148 women. The measuring instrument in this study uses two scales, namely the
Consumptive Behavior Scale Fromm, 1995 (Faradila, 2018) and the Fear of Missing Out
(FoMO) Scale (Kang et al, 2019). The data analysis technique uses the Spearman rank
correlation technique. Based on the data, it was obtained that the correlation coefficient
was r = 0.826 (p = 0.001 <0.05) meaning that the hypothesis was accepted. This study
shows that consumptive behavior has a positive relationship with Fear of Missing Out
(FoMO). | en_US |
