| dc.description.abstract | Soft White Underbelly is a YouTube channel producing content of interviews with marginalized
people in America. The creator of the channel, Mark Laita, try to uncover the story of stigmatized people
and show the systemic inequality behind their presence. Out of many subjects, women prostitutes are
one of the minority groups putting attention to in this channel. Women prostitutes who are often
stigmatized and discriminated in the society were given the place to share their past and situation they
are going through. Gender-based violence (GBV) become one prominence issue that can be find talked
about in their interview. The channel convey how prostitutes are actually victim of gender-based
violence. However, the meaning of a media could be varied. A message can be understood differently
because audience take part in making the meaning. Therefore, an analysis to audience reception of
gender-based violence victim in prostitute videos on Soft White Underbelly is conducted. The researcher
employs two prostitute videos from the channel titled Prostitute Interview-Kelly and Prostitute
Interview-Amber as the object. A purposive sampling technique is use to choose active international
YouTube user at the age of 18-30 years old as the informants. Through online form and interview, the
researcher gathered the data and with Stuart Hall’s audience reception theory the data is analyzed.
From the analysis, it can be concluded that informants have different reading about the videos. From
five informants, three informants are in dominant hegemonic reading and other in negotiated reading
for Kelly’s interview. On Amber’s interview, two informants are in dominant hegemonic reading and
three informants are in negotiated reading. The researcher found that informants’ social, economic,
education, social media habit, and GBV’s experience background influencing their reading on both
videos.
Keywords: soft white underbelly, audience reception, prostitute, gender-based Violence | en_US |
