Peran Persepsi Risiko Dan Dukungan Sosial Terhadap Perilaku Belanja Daring Perempuan Karir Di Era Pandemi Covid-19
Abstract
This research aims to determine the effect of risk perception and social support on
online shopping behavior among career women in the Covid-19 pandemic era. The
research participants were 166 career women who worked as teaching staff or
lecturers with an age range of 25-60 years. The research hypothesis stated that
there was a correlation between risk perception and social support with online
shopping behavior. The analytical method used was multiple regression analysis
with SPSS 20 for windows. This research is using online shopping behavior scale
taken from the research results of Khare & Rakesh (2011), risk perception scale
taken from the research results of Javadi et al (2012) and Multidimensional Scale
of Perceived Social Support (MSPSS) taken from the research of Zimet et al. (1988).
The results showed that risk perception and support correlated simultaneously with
online shopping behavior with a value of p = 0.000 and F = 14,643. Further
analysis also shows that the contribution of perceived risk and social support to
online shopping behavior was very small at 15.2%.
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