The Factors Influencing The Use Of Online Shopping Among Iwapi Members Of Yogyakarta

Abstract

This research about analysis of some factors influencing the use of online shopping for IWAPI members Yogyakarta. This Research objective of analysis: (1) Identify factors that affect the use of online shopping. (2) Analyze the relationship between factors that influence the use of online shopping for IWAPI members Yogyakarta. Research sample used for the examination of the hypotheses are 50 respondent representing IWAPI members Yogyakarta which have achievement. The tools to analyze the data used in this research is multiple regression analysis. The conclusions of this research are (1) Ease of use will have a significant and positive effect on using online shopping, it means the hypothesis that state Ease of use will have a significant and positive effect on using online shopping is accepted.(2) Security have a significant and positive effect on the use of online shopping of the members of IWAPI Yogyakarta. Based on these results we can conclude that hypothesis 2 which states that Security will have a significant and positive effect on the use of online shopping of the members of IWAPI Yogyakarta is accepted. (3) The coefficients of parameter value of Reliability is statistically significant, it means the hypothesis that state Reliability will have a significant and positive effect on the use of online shopping is accepted.(4) Ease of use, Security and Reliability variables have simultaneously significant influence to the use of online shopping. This means that the variables of Ease of use, Security and Reliability simultaneously significantly influence use of online shopping members of IWAPI Yogyakarta is accepted.. Keywords: ease of use, security, reliability, online shopping, technology, regression, IWAPI, Yogyakarta