Browsing Master of Islamic Studies by Author "Mailisa, 17913011"
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PENGARUH ISLAMIC BRANDING DAN RELIGIUSITAS TERHADAP PERILAKU PEMBELIAN KONSUMEN KOPI HPAI DI KOTA PEKANBARU PERSPEKTIF EKONOMI ISLAM
Mailisa, 17913011 (Universitas Islam Indonesia, 2019-11-01)The phenomenon in the increasing number of Islamic brandings shows a shift of customer behavior. It is undeniable that in reality many customers use the brands they buy and use as their manifestation to show their identity ...