| dc.description.abstract | The problem highlighted in the report was the characteristic of business correspondence in Indonesian context. The sources of the tourism business correspondence material are derived from Ayu Mandiri Tours and Travel. The characteristics of business correspondence in Indonesian context are likely different from international standard because the mother language of tourism businessmen in Indonesia is Indonesian language, which also highly influences the formatting business correspondence style in Ayu Mandiri Tours & Travel.
The objectives of this research are to describe the characteristic of business correspondence in Indonesian context. The business correspondences that observed are in form of e-mail and letter. They are e-mail Requesting Service, Confirming Service, Requesting Information, Providing Information and Reminder letter. The indicator to determine the characteristic of those letters are; the mechanical of the letters, 8C style, formatting, the components of the letters, and the language style.
The results of the research show that that in terms of 8C style and formatting, Ayu Mandiri letter meets the international standard in business correspondence. But in terms of mechanics, components of letters, and language style, the letters of Ayu Mandiri do not meet international standards of business correspondence. This indicates that the letters of Ayu Mandiri have its own characteristics as a form of business correspondence that has not too formal structure, casual use of language, and brief writing style.
Keywords: Tourism, Business, Business correspondence, Tourism business correspondence | en_US |
