| dc.description.abstract | Today, with so many student populations in Yogyakarta, culinary business turned into a highly profitable at once highly competitive. Highly flexible market gradually becomes a challenge to provide not just a good product but also a good service quality implementation. Customers who initially only need a tasty food, now also need a comfortable place, nice atmosphere, and outstanding service that will bring the way they eat to become unforgettable experience. To have appropriate technical strategies, we need a good feedback from the customer, so that we use segmenting method which is one of famous CRM tool. The feedback will furthermore processed by two steps HOQ method which comes from QFD model to provide the strategy. We used observation model through 30 sample customers. From a good customer feedback from the beginning, and continued by HOQ processes, we will provide five technical solutions that will be meet the customer demand to be implemented in Waroeng Daqu “djajananQu” which is one of the café in Yogyakarta. Those five strategical solutions are: playing 30 Hit List Music come from MTV Ampuh Music Chart, provide magazine or newspaper that advertise Waroeng Daqu, provide free youth magazine for free reading, setting 10% promotion discount applies during unpeak time, teach the employees to be more interactive with customer.
Keyword : service quality, Observation, Segmenting, customer feedback, HOQ, CRM | en_US |
