| dc.description.abstract | This research study is aimed to examine factors that are influencing Muslims’
buying behaviour of Halal meat products in the Special Region of Yogyakarta,
Indonesia. These factors include subjective norms, religiosity, Halal awareness,
and product knowledge. The study also examined the role of Halal awareness in
mediating religiosity and product knowledge toward Halal meat buying
behaviour. There are 173 Muslim correspondents over 18 years old involved in
this study. Using the SEM Amos software to conduct the Confirmatory Factor
Analysis (CFA) model, this study shows that there is a positive correlation
between religiosity and Halal awareness towards Halal meat buying behaviour.
Then, it shows a negative correlation between subjective norms and product
knowledge towards Halal meat buying behaviour. Furthermore, using the Sobel
Test, this study found that Halal awareness can mediate the relationship of
religiosity and product knowledge towards halal meat buying behaviour.
Meanwhile, religiosity is not able to mediate between the subjective norms and
Halal meat buying behaviour. This study is substantial to increase Muslims'
awareness concerning the ambiguity of Halal-ness that are found in meat products
found around the community in the Special Region of Yogyakarta, particularly
those products sold in the traditional market or private vendors, which halal
certified is disputable. Therefore, improving the SCM process through its
traceability aspect is necessary to provide accessible information to the consumers
regarding Halal meat products. | en_US |
